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At Illumina We Love Working In Heavy Industry!

A big thank you to all of our heavy industry and construction clients. We know it’s a hard job and you all do it so well. At Illumina, steel toe boots are strapped on along with full PPE and we are out the door at 4am with our clients. Snow, sleet, rain or just mud […]
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How to Overcome Writer’s Block… Let’s Face it, Creativity Can’t Be Rushed!

Written by Rustin Hamilton – Illumina Filmworks (Reason #1: You have to write in an unfamiliar style.) Here’s the scenario: You’ve been given the task to write something important. Maybe it’s a blog (like this one), or an electronic press release, or an article. You fill in the blank. The problem is, you have to […]
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Falcon Wealth Advisors 30SEC TV Spot

Produced by Illumina Filmworks this stunning aerial TV spot was shot in Kansas City for Falcon Wealth Advisors. Thank you to the FAA and the Wheeler Downtown Airport for your help with this project. #videoproduction #kansascity
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So What Do You Guys Actually Do?​ No, really, what do you guys do?

Believe it or not, we get asked this a lot. “Are you guys an Ad Agency? Are you a Video Production company? What exactly do you do?” We usually respond that we are visual content providers. We are here to help guide our clients through every step of the creative process. Whether it’s broadcast design, […]
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Don’t sell … give them an offer they can’t refuse!

Written by Rustin Hamilton, Illumina Filmworks If you’re in the video business, chances are, you’re not in the mob. The two just don’t seem to go together. So don’t let the above title fool you.   And, chances are, if you’re in the video business, especially if you’re on the creative side, you probably don’t […]
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Responsive Web Design

What is responsive design and why do I need it?

If you or your company are shopping for a new website you have no doubt heard the term “responsive”.  While the concept has been around for many years, the approach has changed dramatically with the improved capabilities of CSS3 and the powerful @media-screen query (more on this later).   When mobile devices started to gain popularity the […]
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The Art of Hiring Master Craftsmen

Time was that a man who worked diligently to master his skills in a chosen craft applied to be accepted into a guild as an approved workman skilled in his field. Those examining him were fellow craftsman. The applicant would be time-served, both as an apprentice and a journeyman before he could be elected to […]
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How to Find the “Heart” of a Video Production

Written by Rustin Hamilton, Illumina Filmworks It all sounds a little sappy, doesn’t it? “Make sure you find the ‘heart’ of the project.” Since I’m not a sappy, or even highly emotional person, it’s easy to roll my eyes just a bit when I hear those words. However, to deny the importance of discovering the […]
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The Balloonist

A man in a hot air balloon realized he was lost. He reduced altitude and spotted a woman below. He descended a bit more and shouted, “Excuse me, can you help me? I promised a friend I would meet him an hour ago, but I don’t know where I am.” The woman below replied, “You […]
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Take a Break – It Will Increase Your Productivity

Today’s workday started out extremely busy. Illumina Filmworks is a  boutique video production house based in Kansas City. We do everything associated with high-end production – writing scripts for clients, producing, shooting and postproduction. Right now we have several projects in various stages of production. After going through both in-house and client emails I turn […]
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