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So What Do You Guys Actually Do?​ No, really, what do you guys do?

Believe it or not, we get asked this a lot. “Are you guys an Ad Agency? Are you a Video Production company? What exactly do you do?” We usually respond that we are visual content providers. We are here to help guide our clients through every step of the creative process. Whether it’s broadcast design, […]
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Don’t sell … give them an offer they can’t refuse!

Written by Rustin Hamilton, Illumina Filmworks If you’re in the video business, chances are, you’re not in the mob. The two just don’t seem to go together. So don’t let the above title fool you.   And, chances are, if you’re in the video business, especially if you’re on the creative side, you probably don’t […]
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Responsive Web Design

What is responsive design and why do I need it?

If you or your company are shopping for a new website you have no doubt heard the term “responsive”.  While the concept has been around for many years, the approach has changed dramatically with the improved capabilities of CSS3 and the powerful @media-screen query (more on this later).   When mobile devices started to gain popularity the […]
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The Art of Hiring Master Craftsmen

Time was that a man who worked diligently to master his skills in a chosen craft applied to be accepted into a guild as an approved workman skilled in his field. Those examining him were fellow craftsman. The applicant would be time-served, both as an apprentice and a journeyman before he could be elected to […]
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How to Find the “Heart” of a Video Production

Written by Rustin Hamilton, Illumina Filmworks It all sounds a little sappy, doesn’t it? “Make sure you find the ‘heart’ of the project.” Since I’m not a sappy, or even highly emotional person, it’s easy to roll my eyes just a bit when I hear those words. However, to deny the importance of discovering the […]
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How To Survive (and THRIVE) In A World Gone Video

How To Survive (and THRIVE) In A World Gone Video The many aspects and approaches to marketing your business in today’s world are all viable options and should be weighed against each other when one is in charge of deciding how to better spend company’s time and manage its monetary marketing budget. Video marketing has […]
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Extreme Video Production: Working In The Field

We have all seen the shows… Ice Road Truckers, Alaska: The Last Frontier, Gold Rush, and my favorite – Deadliest Catch. What do these shows have in common? They are all filmed on location usually under extreme conditions. Production crews that shoot in extreme conditions have to deal with unpredictable weather and remote locations usually […]
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The Balloonist

A man in a hot air balloon realized he was lost. He reduced altitude and spotted a woman below. He descended a bit more and shouted, “Excuse me, can you help me? I promised a friend I would meet him an hour ago, but I don’t know where I am.” The woman below replied, “You […]
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Take a Break – It Will Increase Your Productivity

Today’s workday started out extremely busy. Illumina Filmworks is a  boutique video production house based in Kansas City. We do everything associated with high-end production – writing scripts for clients, producing, shooting and postproduction. Right now we have several projects in various stages of production. After going through both in-house and client emails I turn […]
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Illumina Staff Picks: The Best Creative Commons Stock Photography Sites

Whether it’s video production, web or print, photography has always been an integral part of design. It is, however, a cost that adds up quickly. As a general rule, free stock photos are extremely difficult to find. Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost. […]
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